Marketing Strategy acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing.
Introduction
- Evolution of Sales and Marketing
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
Analyze Market Opportunity
- Determine Strengths and Weaknesses
- Determine Opportunities and Threats
Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
Determine Pricing and Distribution Strategies
- Determine Pricing Strategy
- Determine Distribution Strategy
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
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