Digital Marketing includes all marketing activities that use electronic devices connected to the Internet to engage with customers.

Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Understand and Evaluate Digital Marketing Channels

• Understand Available Digital Marketing Channels
• Evaluate Digital Marketing Channels

Plan and Develop Digital Marketing Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Other Important elements of Digital Marketing Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Polular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

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