Digital Marketing includes all marketing activities that use electronic devices connected to the Internet to engage with customers.
Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview
Understand and Evaluate Digital Marketing Channels
- Understand Available Digital Marketing Channels
- Evaluate Digital Marketing Channels
Plan and Develop Digital Marketing Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel
Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation
Optimize Social Media
- Optimize Social Media for Reach
- Optimize Social Media for Relationship
- Optimize Social Media for Reputation
Other Important elements of Digital Marketing Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Polular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization
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