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$950.00
Marketing Strategy / 2 Day Course – Las Vegas, NV

Description

Marketing Strategy acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing.

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategy
  • Determine Distribution Strategy

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

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Phone: 702-688-2218
Email: info@mscpmtraining.com

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