Marketing Strategy acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing.

Introduction

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Analyze Market Opportunity

• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Define Competition, Targeting and Positioning

• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Determine Pricing and Distribution Strategies

• Determine Pricing Strategy
• Determine Distribution Strategy

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget

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